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Wednesday, March 12, 2008

Oops I drank the Autodesk Koolaid and it's delicious

I'm out in Las Vegas at Autodesk One Team Conference and Sales Training.
I'm absolutely in awe of the vast array of products that Autodesk has in regards to the AEC industry. If you're not involved with BIM and Revit, you're so far behind the rest of the industry. It seems like every day, Autodesk is acquiring another company that fits into the BIM platform.

I didn't really drink the Koolaid, for those of you that have been following my blog for a while, know how I feel about ManualCAD. We saw some amazing demos of the Revit 2009 products. Now, Autodesk is adding Maya and Inventor into the mix. The ability of Inventor to create variable based shapes of complex buildings was jaw dropping. Using Maya for flexibility in shaping buildings was one of the most amazing things I've seen. The ability of the products to tie into eachother, share the data and flow throughout the life of a project from conceptual design through facility management is unbelievable.

Whether or not you love or hate Autodesk, and like or dislike paying for upgrades every year, there is no other software firm in the world with the resources, software, vision and integration when it comes to the AEC industry. When you add the GIS, mapping, digitial prototyping and visualization tools, it's a joke when you threaten to move to Bentley Architecture or Archicad. They just don't have the breadth of the Autodesk software line.

When you see where Autodesk is going with visualation, you'll be blown away.
3ds Max and Maya are now becoming integral parts of the design visualization. They're no longer just there to make pretty renderings to show prospective clients. Visualization has become an integral part of the entire process.

Yeah, I know, sounds like I'm spewing the marketing babble, but when you look at the big picture, drafting 2d lines is so archaic.

Sometimes I wonder which way to go with my blog postings. Focus on Revit and BIM, convince AutoCAD users to convert or show you the latest in sustainable design.

At this moment, I'm so over trying to convince people to switch to Revit from AutoCAD. If you don't see the business and design benefits of BIM now, there's no way you can compete against those who've made the investment. Yes, I know, you've already spent so much on AutoCAD and training your staff. So what. It's about profits and process, not paperspace.
It's about the bottom line, not lineweights.

For those of you already on Revit, you ain't seen nothing yet. Autodesk has grown 20% per year for the last 4 years. They've done it because of your passion for design. They're investing heavily in BIM and peripheral products to bridge the gap between design and construction.

The whole process and workflow as you've know it for the last 25 years is about to experience a major paradigm shift. For you AutoCAD users, it's the end of the line.

More to follow, I promise.


Ian,  March 12, 2008 at 3:34 AM  

I LOVE you're Blog Postings!!!!
Your enthusiasm is so apparent- Keep'em coming!!!!!

Ian (Revit Zone)

Gregory Arkin - CADD Centers of Florida March 12, 2008 at 10:57 AM  

Ian, thanks so much for your kind words. It means so much to me to have other Revit bloggers paying attention to my blog and actually liking it. The work you do on Revit Zone is amazing too and I always look forward to your postings.

I was just talking to one of the top Autodesk marketing people last night and telling him how hard it is to maintain a blog. Now that I'm getting over 10,000 visitors a month, it's stressful to know I have an audience and keep the posts cranking out.

Together we will rule the world with Revit.


iandidesign March 12, 2008 at 1:54 PM  

I'm less certain that amount of control Autodesk has over the AEC software market is a good thing. It's just too easy for them to point users toward Inventor and Maya (at significant financial and learning curve cost) rather than develop Revit into the universal AEC app it's founders envisioned, and has led to proprietary connections favoring their own products at the expense of open standards that would truly revolutionize the industry worldwide. Heck they don't even support PDF within Revit.

For some other thoughts see David's recent blog post and make sure to read all the comments:

Thanks for listening,
Geoff Briggs

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