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Friday, August 15, 2008

What we say and what you hear. Life in the Autodesk Channel

Sometimes it's fascinating working in the Autodesk Channel. 25 years of software, marketing and changes in technology really have left an indelible mark on many AutoCAD users.

Every year, Autodesk releases new software and every year, customers complain that they're fine with R14 and why do they need to upgrade.

Well, on occasion, when I'm talking to an architect or drafter about Revit, I know they're thinking "Blah blah blah Autodesk salesman, blah blah blah, buy more software, blah blah blah BIM BIM BIM".

I hate to say this, but if you've never seen Revit in action, I'd feel the same way. Here's the sales guy and Autodesk has a new product of the week and they want us to buy this stuff and it'll disappear in a year or two.

I must say, I can't blame you for feeling that way. After all, AutoCAD's been around for 25 years and it's still alive. On BIM's behalf, Revit was created in 1997 and it's getting bigger and bigger every day after 11 years of existence.

What does all this mean. My opinion, if you're not using Revit, you really need to start taking a look at it now. It really does double productivity and doubles accuracy at the same time. When you factor in LEED, BIM and Integrated Project Delivery, it really does make good sense.

As I always tell the naysayers who are happy with 2D drafting, download the Revit trial and play with it for as long as you want. That doesn't cost you a penny and you'll be pleasantly surprised how easy and intuitive it is.

Now that Revit comes bundles with AutoCAD Architecture, it's really only a matter of when, not if, you move to Revit. If you're not using it, your competitors are and they're showing it to their clients. That means you lose a huge competitive advantage for design, simulation, analysis and visualization. For the rest of you, blah blah blah Revit, blah blah blah.....


Erik August 15, 2008 at 9:06 PM  

Don't you just feel like you're beating your head against the wall sometimes. (I'm a new ADSK App SPC (not sales))

I want to applaude you for making a post on your blog almost everyday. I don't know how you do it.

Gregory Arkin August 17, 2008 at 9:55 AM  

Over the past 3 years, it's gotten easier and easier to sell Revit. On the other hand, there's still tremendous resistance.

We've learned to apply our resources and time to those willing to embrace change and BIM. They'll be plenty of work for AutoCAD users in the years to come. They can create all of the details while Revit users are designing great buildings.

Thanks for your kind words about the blog posting frequency. There's a lot of pressure and research to stay on top of the blog and keep my readers happy. On the other hand, it's overwhelming the amount of information that surfaces every day about Revit and BIM. I could probably do 3 postings a day. As it is, my blog is over 700 pages now. Maybe I'll publish it.

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