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Thursday, March 12, 2009

Special Day and a great Revit conversation with a Revit CEO

Today i had the opportunity to listen to and then personally meet Patrick MacLeamy, CEO of HOK. You'd think walking up to and introducing yourself to the CEO of the largest architectural firm on the planet would make one nervous, but I guess since he was standing next to the president of Toyota Motor Manufacturing, made it a little easier.

I thanked him for his business, as we're their Florida reseller and we discussed Revit, BIM and LEED and the future of analysis and building performance tools with Revit. He was so nice, open, approachable and it was so refreshing to talk to the head of an architectural firm that so embraced BIM.

After listening to him speak today and having our one on one conversation, it has become even more clear to me that there is no future for 2D drafting for design and construction documents. Sure, go ahead and use AutoCAD for detailing, but our world has changed, the economy will forever be altered and the only way to survive and thrive is to move to BIM.

Tomorrow is the last day of our Autodesk One Team Conference, and no one talks about AutoCAD. BIM, LEED, digital prototyping and databases. All of the conversations are about intelligent data being used throughout the process. Is it the time to invest no money in technology or is it the perfect time to crossgrade to Revit. On Friday, 2600 Autodesk resellers fly back to their homes and Monday morning we will all go out with new information and a sense of purpose.

I will be investing my time in working with firms who want to make the investment. Those people are buying Revit, paying for training and finding ways to work smarter with fewer people. There is absolutely no doubt in my mind that 3D to 6D are the only way all of us can survive the current economic state.

I spent today walking up to Autodesk personnel and asking them if they knew what 6D was. Everyone gave me a blank look. I explained that it's 3D, 4D and 5D wrapped in the IPD contract. We have so far to go in this new technology. I can only imagine where we'll be 20 years from now.

If you're truly interested in BIM, contact me or your local reseller. If you don't see the value in it, tell us immediately so we don't waste our time or resources with you. We'll be able to spend more time focusing on those looking to the future. It's not drinking the Kool Aid, it's a reality. Personally, I'm focusing a lot of our resources on BIM for Contractors. It's the most challenging and refreshing part of the business. If you're using AutoCAD, I hope these words I write scare you into action. It's for your own good. If you're not in business, we're not in business. We need to find solutions to help you be more efficient and profitable. There are so many new areas to delve into with BIM and LEED that can give you new sources of income. Thank you for listening. ~Gregory


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