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Saturday, June 27, 2009

Autodesk's latest inspiring video

There are several things that I find absolutely fascinating when I see the new Autodesk videos showcasing their technology. The first is so many of their products now tie into to each other. Digital fabrication, design, analysis, coordination, visualization and more all can share the information and really streamline the workflow and process. Perhaps, not all so perfectly just yet as I'm sure some of you might say, but I don't know of any other companies that have such a depth of technology that tie across so many industries.

I laugh when some customers or prospects tell me how they're not going to pay Autodesk any more money and that they're going to go to "another vendor". Please, there are no other vendors that have such a strong market share and products that tie in everything along the way for manufacturing, design, engineering and construction. Again, yes some of you don't love what Autodesk has done (the ribbon), but overall, they have invested hundreds of millions of dollars in acquistions and creationg of technology over the last 26 years. Would you still want DOS or Windows 7? Morse Code or the iPhone?

Of course, not everyone will always be happy, but take a look at the video. Look at how the video ties in so many parts of our world. Look at how the database of information flows through the creation and construction. I have a post coming up shortly on 'Disruptive Technology' that I hope you'll find interesting. Until then, take 3 minutes to watch the video. I'd like to hear your thoughts whether you agree or disagree. Don't be shy (and if you are, you can comment anonymously).

You can watch the video in full screen and HD too.
Original Video Link


Anonymous,  June 28, 2009 at 11:08 AM  

Hi Gregory

Just reponding to your last phrase and pointing few links.

"...I laugh when some customers or prospects tell me how they're not going to pay Autodesk any more money and that they're going to go to "another vendor..."

I agree from the construction (architecture) point of view Autodesk has some leadership. But for manufacturing, design, engineering......

You seem to put on the side the product integration made by siemens with their acquisition of UGS.

Not only their technology is integrated (tie) but they offer scalable solution.

I suggest you take a look at this page.

The video you show is nice, but take a look at this one.

Here other links
Plant equipment design and layout tools

See some projects in commercial/industrial plant architecture (French site)


Solid DNA

djnelson75 June 29, 2009 at 3:41 PM  

Here my couple thoughts. Over the years I don't think that Autodesk has been worried about improving their software as much as purchasing other software. Case in point Autodesk owns some of the best surface modelers out there in Maya and Max, yet they can't seem integrate that know how into Revit. Instead we get a pour excuse for a surface and solid modeler in the new massing tool.

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