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Tuesday, July 21, 2009

Toyota's giant solar flowers popping up across US to bring good will, free WiFi, and charging stations

Now here's a smart marketing campaign. In an effort to raise awareness / interest in its 2010 Prius, Toyota planted five 18-foot tall "solar flowers" in Boston's Prudential Plaza and provided free Wi-Fi and electricity that was "partially powered" by the solar panels attached to the petals and stem. The so-called "Harmony Between Man, Nature and Machine" just disappeared from Boston but will next germinate in New York, followed by Chicago, Seattle, San Francisco, and Los Angeles. We're not exactly in the market for a car right now, but we promise to think about it while we lovingly enjoy the free laptop charge and internet access.

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