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Thursday, February 18, 2010

The Benefits of 5D BIM for Builders - Vico

More BIM love from Vico.

Source: http://www.vicosoftware.com/blogs-0/the-agenda/tabid/84418/bid/11888/The-Benefits-of-5D-BIM-for-Builders.aspx
Posted by Mark Sawyer on Thu, Feb 18, 2010 @ 04:14 PM

Several weeks ago, we produced a Fridays with Vico webinar focused on how General Contractors move from a 2D paper-based process to an integrated 5D model-based process. This section, excerpted from the BIM for the Enterprise webinar, describes the many benefits for GCs who embark on this journey.

Video Link

I'll try to be quick because I think we pound these points home over and over again...We get excited about them and we are highly biased, I realize. But we've just seen it work so well so many times and we're anxious to keep getting the word out.
Number one is Associativity. If you get on this 3D curve and you actually use information in the model (not just "M" in BIM but also the "I" in BIM), you can derive a lot of information and a lot of answers about the project from the model. That automation is not prone to errors and omissions and allows you to respond rapidly to change. You don't have to wait three or four weeks for a new workup on "what does this do to the cost? what does it do the schedule?"

The second thing we call Leveraged Integration. It's in the tagline of our company and it's a difficult thing to describe for sure. The briefest way I can put it is that it is not common that one department in a company will do extra work to benefit another department. They usually do extra work to benefit themselves and if it's something somebody else can use that's great. But to ask somebody in my finance group to fill out extra forms so that somebody in my sales team can get better information on their customer is asking someone in the finance team to go an extra mile. I can mandate that, but it's nicer if it happens naturally.
The great thing about the 5D BIM workflow is that information added by one group is actually useful for someone downstream. It's actually a head start for them and you don't have to mandate it, it just works that way. The data accumulates and becomes useful. We call that leveraged integration for lack of a better term.

Another thing I want to point out is that a lot of owners ask for BIM. They want to know what your BIM expertise is. Many of them call it Virtual Design and Construction like us. Some of them know what they're asking for and some don't. They are all to be forgiven because what they're trying to do is exploiting "how can I run my project better"? And you have a huge opportunity to make proof points to them about this. It's been our experience that owners who do really get it know how to interview you and ferret it out. And Owners that don't are a great education opportunity.

In both cases the visual communication is key. It's so fast to cognitively look at. The beauty of the model isn't that it's hyper-accurate; the beauty of the model is it communicates so much so fast. And it's a great filing cabinet for the information. So this is a great opportunity for you to establish superior communication and excellent rapport with the owner and owner representative who may not see drawings every day like you guys do.

Finally is the credibility and control of the project. Your team and the design team put together can finally answer "what would this change do to the project, cost and schedule?" and they can answer it in a timely enough fashion that they can actually entertain changes. I think this is really the key. For all of this innovation to the industry, for all of the time you have spent pursuing technologies and trying new things, the holy grail is to be able to sit in front of the owner and say "I can tell you pretty confidently what that is going to do to the project." And to have everybody else in the room understand why you're concluding that and know where your numbers came from and agree to it.

Don Henrich summarized it the same way with his Top Ten List. It really adds up to differentiating yourself and winning the project you want to win and starting the project with a better plan. But, wildly important, propagating that plan through the management stage of the project and managing the build phase as you go while adapting to the changes that inevitably happen during that 2 ½ year cycle.
So that's what's in it for you.
Again, we realize that we are highly biased, so allow me to point you to the McGraw-Hill BIM SmartMarket Report webinar we did with Steve Jones who can objectively describe the benefits of 5D BIM.
What have your experiences been? Does winning new business trump the internal efficiency gains? Or have you developed a new measurement system for your firm? Post your comments so we can all learn from your experience

Original: The Benefits of 5D BIM for Builders


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