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Tuesday, May 25, 2010

Revit Respect

Do you respect your clients?  Does it matter what software, technology or processes you use to provide them a product, service or how you deliver a building to them?

A friend of mine who's uses Revit at a fire alarm subcontractor, told me today that he was talking to the principal of an architecture firm who said he wasn't moving to Revit because it was "incompatible with prior versions" and what would he do if an engineer was using an earlier version.  I told him not to even bother anymore trying to convince firms to move to Revit if they just continue to not get it.

When the conversation is about how much the software costs or why Autodesk continues to scam people by charging for subscription every year, we can all just learn to give a little smirk and let them die a slow, painful CAD death.  By the time they realize what they've done to themselves, their clients will be the ones telling them, thanks, but no thanks.

Would you go to a surgeon who used a rock and a sharp stick to do brain surgery?  Would you fly on an airplane who used duct tape to seal a cracked wing?  Would you use a bank still using general ledger paper.

The good news is, when they're gone, fees will go up?  Owners will pay more for BIM, as you're providing more services.

Today, I got yet another call from a contractor wanting to implement BIM.  I sent them a proposal for training for Revit Architecture, Revit MEP, Navisworks and 4 days of implementation on top of 3 seats of Revit Architecture, 1 seat of Revit MEP and 2 networked seats of Navisworks.  What was their response when the saw the proposal?  "Great, I'll give this to my boss" and "when do you think we can start training?"

What do you think a firm using AutoCAD 2006 would say to that?  I won't even waste my time on that one.

Let's just all agree to not try and convince 2D year olds to move to Revit.  It's just not worth it.  Even if they did get Revit, they wouldn't pay for training, thus putting out inferior models with crappy content and not fully modeled.  Is that what we want?  Is that what your clients want?  Is that what they're willing to pay more for?

So, let me ask you again.  Do you respect your clients? Do you respect the projects  you work on?  Do you respect the industry you so steadfastly defend? 

Let's keep Revit a secret.  Those that have it will grow their firms and hire aspiring modelers.  Now all that's left to deal with is those pesky engineers who aren't moving to Revit because you aren't demanding that they do it now.  That's your problem, not mine.

2 comments:

rkitect May 25, 2010 at 11:55 PM  

The only issue I hold with this is that I ca see the backend market is going to be flooded with these programs that are "BIM" yet look so much closer to their CAD predecessors (to be read anything not Revit that claims to be genuine BIM). Even if they are not cheaper than Revit they can say "Hey, this looks more like CAD" only to be surprised when they find "Oh crap, I shoulda switched to BI.. BIII... BIIIEEMMMM a while back."

I will say I agree with the overall tone of this message. I still have problems convincing people IN THE FIRM I WORK FOR that Revit is worth it.

Christopher Hubbard May 26, 2010 at 12:24 PM  

Funny, there is a post on the AUGI group in Linkedin that proports that AutoCAD will remain the "backbone" of the vertical programs because they do not draft well. I heard this from another CAD guru Monday night. I pointed out that I was that CAD guru and now only use CAD 1-2 times a month for file verification and cleaning prior to moving to BIM.

Still lots of CAD people out there who do not get BIM and given statements like I have been seeing will not get BIM because it does't "DRAFT" well. Sad reallly

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