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Tuesday, November 2, 2010

Seth's Blog: How can you do it?! ~ #BIM


Another slice of brilliance from Seth Godin.  Personally, I can tell you that the 'voice' inside my head has told me for a long time how much better the BIM process is compared to the SD/DD/CD process of CAD.   Every time an architect tells me that the only need 2D and not 3D, I want to scream at them.  I think, for the most part, I've learned to control that urge, mostly because there are 50 contractors lining up outside my door wanting to get our help on implementing BIM, so it's now actually preferred that architects and engineers keep doing what they're doing.

Just yesterday, I had an amazing conversation with a gentleman named Dave, who told me about his Intergraph days and the things he was doing with 3D modeling 30 years ago.  He was a diehard Bentley user, and told me that in all of the years he has  been in the engineering business, Revit wins hands done for ease of use. 

What ever happened to Intergraph anyway?  How is it that their software never made it out alive?  Anyone out there reading this have some insight on that?  Care to make a guest blog post about that topic?

For the record, anyone ever wanting to make a guest blog post, just send your submission to revit3d+guestpost@gmail.com.  We can even make it anonymous if you'd like.  I'd love to get some other voices to speak up and share their BIM passion with the world.  I can;t do it all alone.  We need more people shouting out about the virtues of BIM and VDC.

Unless of course, you don't want anyone to know you're using Revit to crush your competition and want they to keep using CAD.  That does make things a bit awkward.  After all, in anywhere between the next two to five years, I estimate that everyone will be using Revit for design and engineering.  So, does it really matter if people know you're using it now?   In the short term, tell all of your clients, contractors and prospective clients about BIM.  Educate them as to what it is.  They will appreciate that you have invested in technology to make their project better.  Don't hide it from them.  Force them to ask your competitors as to the reasons they're not switching to Revit.  Make them ask your competitors why they are using technology that potentially adds 5 to 20% to the budget for change orders and then tell them you are committed to saving them money by having invested in BIM.  

That is called marketing, sales, business development and a number of other phrases.  Use that advantage for the moment until everyone jumps on the BIM train.  Once that happens, you'll win the most work by being the one who collaborates the most with the engineers and contractors in the IPD process.   


 The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

..."How can you not do it?

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