I sent a text to one of my employees on Saturday. This morning I asked him why he didn't respond to my text. He said he did respond, but somehow I didn't get it.
As a test, he sent me a text message saying "Your phone sucks if you can't get my texts". So I could send him a message back, I was going to tell him I had a Droid X / Android phone. I thought I'd be clever and just responded that "it's an aPhone."
What better way to differentiate Android vs iOS then to have aPhones versus iPhones.
As I was, a few moments ago, thinking about the conversation, I was thinking about "aPhone" which led me to think about "ACAD", my favorite program AutoCAD.
But, that's just the way marketing and product naming goes...and hopefully, someday soon, Seth Godin will write a similar blog post.
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