Autodesk at TED: Social Space and Fight Club: IDEAS Cage Matches
It's Wednesday, so today's TED schedule includes:
As I mentioned for the past two days, TED is a nonprofit that started out centered on Technology, Entertainment, and Design but whose charter has since expanded to cover most aspects of the human condition. The TED conference is being held in Long Beach, California this week. As a Design software company with Technology that serves many industries (including the Entertainment industry), Autodesk is actually one of TED's largest partners.
On Monday I covered the Master Classes. Yesterday I covered the exhibits in the Autodesk Social Space. Today I'll talk about Fight Club: IDEAS Cage Matches. I am reminded of Monty Python's "I'd like to have an argument..." skit. From its name, I am certainly reminded of the movie Fight Club. Think of a cage match as a civilized combination of the two. The nickname for the matches is Grey Matter Smackdown. These are patterned after the sessions we conducted at Autodesk University (AU):
The TED Fight Club: IDEAS Cage Match is a fun, dynamic, colorful event in which pairs of debaters ("fighters"), several current and past TED speakers, argue for opposite sides of a single question. They do this in a mock boxing ring - with over the top smoke effects, lighting, and campy commentary. Though the form of the event is total pop culture, the content is substantial, thoughtful, and leaves the audience entertained, engaged, and most importantly, thinking.
Our aim is to create an event that reflects the spirit of TED - lively, thought-provoking and unexpected. Typically the TED conference format consists of tightly scripted presentations with no questions. Whereas TED promotes "Ideas worth sharing," the Cage Match is about "Discussions worth having."


0 comments:
Post a Comment