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Sunday, September 9, 2012

Autodesk BIM 360 Field (Vela Systems) Pricing

Autodesk is now releasing another newly acquired product, BIM 360
Field. If you know anything about Vela Systems, you have probably
been drooling on your iPad to get this great product.

Unlike my last post about BIM 360 Glue, Field is moving on a much
faster timeline, so that's a plus.

Now, for the details about pricing....there are none.
1. Term offering
2. Direct sales only
3. Price determined based on project cost (which probably means they
haven't figured it out yet or get to charge everyone a different
price). How about some real numbers so people can budget for this
stuff.

While BIM 360 Field will be great for contractors with field
management, commissioning and hand-over capabilities and it's mobile
iPad interface, having a price strategy based on project cost may be
great for contractors with a more efficient process, but Autodesk
misses out completely by not having the tool available to architects,
engineers and consultants who have much smaller budgets than GCs.

Autodesk, who spent the last 30 years catering (and cratering) to
architects, now leaves them out in the cold with the BIM process and
aims their sights on construction sites. I can't say I blame them, as
most architects don't get BIM, don't want BIM and certainly won't
willing pay for BIM, which is why Autodesk had to cannibalize their
own software and release Revit LT into the marketplace.

The same people who created tools to improve BIM, Design/Build and
IPD, don't have the customers who know how to implement or pay for
these new technologies. It will be interesting to see what Autodesk
will have to do to fix this problem because of the disconnect between
the people making these pricing decisions and those people out in the
world trying to sell these solutions to the customers. Did I mention
how happy I am to not be a reseller anymore. Nothing has made me
happier and more peaceful than my leaving the channel and continuing
my passion for BIM and technology working with Cindy, Alix, David and
my whole BIM family at ACAI Associates.

2 comments:

Allen Angle September 16, 2012 at 1:57 PM  

Architects & engineers can work within it thru the contractors license, as it's done now. It's not really a system that benefits A&Es without a project & contractor. The pricing is basically exactly what it was and is now as Vela. Unless Autodesk raises it, the prices are very reasonable; based on project size & length. If Autodesk prices it like Buzzsaw we are in trouble, those are ridiculous.

John J January 18, 2013 at 10:05 AM  

I think the bigger picture, here is that Autodesk is competing directly with Trimble, who purchased Prolog

It is true this is aimed at contractors who currently pay heavy fees for Prolog, which has an legacy database that is difficult to work on tablets.

I'm sure Adesk sees the fact that Prolog struggles to roll out anything that works on a tablet as as a weakness and is trying to capitalize on it. And they are trying to sell to the big dogs, owners and Contractors who can afford a hundred licenses or more

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